Heineken Country Manager, Tanzania, Michael Mbungu (second left) together with Owner of Catalunya plaza Mr. Joseph Nditti (second right), Heineken Trade manager, John Dandi (left) and the firm’s territory manager Larson Chumi display Heineken bottles labelled Dar es Salaam during the launch of Cities campaign. The campaign among other things aims at encouraging residents to sample the uniqueness of Dar es Salaam.
Heineken Country Manager, Tanzania, Michael Mbungu speaking to guests during the launch of Cities campaign which aims at encouraging residents to sample the uniqueness of Dar es Salaam.
Heineken trade Manager, Tanzania, John Dandi answering questions from media during the launch of Cities campaign which aims at encouraging residents to sample the uniqueness of Dar es Salaam.
The coastal city in the sun as Dar es Salaam is popularly referred is about to be reignited green with the latest Dar es Salaam City inspired campaign by global Dutch brewer Heineken, dubbed Open Dar es Salaam.
Open Dar es Salaam, aims to inspire Dar es Salaam natives to view the city in new light , and experience all the positive energy Dar es Salaam has to offer ; opportunities, adventure and fun. The fully integrated campaign includes a first of a kind, limited-edition Dar es Salaam Heineken bottles. The bottle is a welcomed surprise following last year’s Heineken cities of the world campaign that had 6 different labels of 6 cities; Amsterdam, London, New York, Rio de Janerio, Singapore and Shanghai.
In a statement released to newsrooms, Heineken Country Manager, Michael Mbungu noted that, ‘‘Every great city offers an endless adventure within its sky-scraping towers and neon lit streets. The Open Dar es Salaam campaign reinforces the notion that we should never stop exploring our own urban backyard.’’
Priced the same as the regular bottle, Heineken aims to keep consumers engaged with their latest innovation through re-igniting the party scene in Dar es Salaam with different on-trade activations and during the 2015 Rugby World Cup match screenings in Tanzania.
Another addition to the Open Dar es Salaam initiative is the inclusion of a social media competition whereby aspiring photographers are called upon to capture scenic pictures of the city to stand a chance of winning a reward courtesy of Heineken.
‘‘Dar es Salaam is an iconic global destination associated with its worldly culture, unique experiences and vibrant social scene. The recently launched Soul of Africa campaign unveiled in September by President Jakaya Mrisho Kikwete which also features Dar es Salaam as an iconic tourist destination, is one of the examples that denote Dar es Salaam a city to watch out for.’’ Mbungu further stated.