Tuesday, May 30, 2017

KILIMANJARO BEER TO BE PART OF BEERS FOR AFRICA INITIATIVE

AB InBev (TBL Group parent company) is proud to introduce, Beers for Africa, an exciting initiative bringing people together for a Better World. Beers for Africa is a beer pack that brings together 8 iconic African beers in a single box.

The Beers for Africa pack will be launched as a pilot project and will be available initially in South Africa for a limited period of time. Following this, the plan is to make it available in duty free outlets at airports next year, after which it will be exported to the US and other countries in the coming years. This will be a great opportunity for an iconic Tanzanian brand to cross borders.

This initiative is a first of its kind in Africa showcasing Kilimanjaro Lager (Tanzania), Castle Lager (South Africa), St Louis (Botswana), Maluti Premium Lager (Lesotho), 2M, Laurentina and Manica (Mozambique) and Zambezi Premium Lager (Zimbabwe)

As part of this initiative AB InBev has partnered with Stop Hunger Now, an international, non-governmental organisation which packs and distributes meals to people living in poverty. For every pack that is sold, three students will receive a nutritious, wholesome meal. Malnutrition is a serious issue across our Zone. As part of our Dream, we want to make a difference in our communities and Beers for Africa does just that. Through our partnership with Stop Hunger Now we aim to provide 1-million meals for students by 2018.

With Beers for Africa we are bringing our consumers the best of our African beers as we work together to help us make the world a better place.

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